How to Increase Your Visibility in Lazada, Shopee, Tiktok, and Other Marketplaces' Search Results Through Product Optimization: A Seller's Guide

Maximizing your visibility across platforms like Shopee, Lazada, TikTok, and other online marketplaces is crucial for driving more sales. These platforms offer tools and features that allow you to optimize your listings, engage with potential customers, and increase your ranking in search results. This guide will show you actionable steps to boost your visibility, regardless of the platform.

Why Product Listing Optimization Matters

Online marketplaces use search algorithms to determine which products appear in search results. By optimizing your listings, you can:

Improve your search rankings.
Attract more clicks from potential buyers.
Increase conversion rates by making your listings more appealing.
Drive organic traffic without relying heavily on paid ads.

How to Optimize Your Products in Lazada, Shopee, Tiktok and Other Marketplaces

1. Use Keyword Research and Trend Tools to Optimize Listings

All major online marketplaces provide research tools that help you discover the most effective keywords and trends for your product. Leveraging these tools helps you target relevant search terms and categories, making your listings more discoverable.

Keyword and Trend Research:

Platforms like Shopee Ads Manager, Lazada Seller Center, and TikTok Ads Manager provide keyword suggestions based on your product category. These tools highlight high-traffic search terms and trending topics that are ideal for optimizing your product titles, descriptions, and tags. However, these tools typically focus on keywords related to products you already have listed.
Platform Analytics:

Use Shopee Seller Center Analytics, Lazada Traffic Analytics, and TikTok Creative Center to track which keywords are driving traffic to your competitors or similar products. This allows you to adjust your listings and stay ahead of the competition.

✅ Pro Tip 1: Use Google Trends to identify trending search terms related to your product niche. Incorporate these trends into your Shopee and Lazada listings to attract more customers during peak interest times.

✅ Pro Tip 2: Leverage Google Keyword Planner to discover high-volume and low-competition keywords that can enhance your product titles and descriptions on Shopee and Lazada. This will help improve your visibility in both search results and paid ads.

Why This Works:

Shopee & Lazada Search Algorithms: While they don't directly match Google's algorithm, consumer search behavior on Google often overlaps with what people search for on e-commerce platforms.
Cross-Platform Consistency: If a keyword is trending on Google, it's likely that shoppers on Shopee and Lazada are also searching for similar terms.

2. Craft High-Converting Product Titles

Your product title is one of the most critical elements of your listing. It’s the first thing buyers see and a key factor in search rankings.

A. Structure Your Titles Effectively

To maximize visibility, structure your titles using a formula that includes essential keywords and product details:

[Brand] + [Main Keyword] + [Key Features] + [Product Specifications].

Example for a Shopee listing:
- “Xiaomi Mi Power Bank 10,000mAh - Fast Charging, Portable, USB-C Input”

B. Use Relevant Keywords

Conduct keyword research to find the most searched terms in your category. Use tools like Shopee Keyword Ads, Lazada Sponsored Solutions, or third-party tools like Google Keyword Planner.
Focus on long-tail keywords that match buyer intent (e.g., “waterproof wireless earbuds” instead of just “earbuds”).
Include brand names, product specifications, and key features to match search queries.

C. Avoid Keyword Stuffing

While it's essential to include keywords, avoid keyword stuffing as it can make your titles look spammy. Instead, aim for clarity and relevance.

3. Writing Compelling Product Descriptions

Your product description is where you convince potential buyers that your product is the best choice.

A. Focus on Benefits, Not Just Features

Highlight the unique selling points (USPs) of your product. Explain how it solves a problem or improves the buyer’s life.

Example:
- Instead of “Made of durable stainless steel,” write “Built with premium stainless steel to ensure long-lasting durability, perfect for daily use.”

B. Use a Clear and Scannable Format

Use bullet points to make your descriptions easy to read.
Break down information into short paragraphs.
Use bold text to emphasize important details.

Example:

✅ High-Definition Sound Quality

✅ Waterproof and Sweat-Resistant Design

✅ 24-Hour Battery Life with Fast Charging

C. Include Keywords Naturally

Incorporate keywords in your descriptions to improve search visibility. Make sure they fit naturally within the content.
Optimize for search engines and buyers by using keywords that reflect what customers are searching for.

D. Add a Call-to-Action (CTA)

Encourage buyers to take action with a strong CTA.
- “Order now for fast delivery!”
- “Limited stock available—buy today!”

4. Properly Categorize Your Products for Better Discovery

When setting up your product listings, choosing the right category ensures your products show up in relevant searches. Proper categorization is a crucial step in making sure potential customers can easily find your products.

Product Categories:

In Shopee Seller Center, Lazada Seller Center, and TikTok Shop, ensure you're listing products under the most specific and relevant category. These platforms provide category suggestions based on the type of product you're selling, helping to improve your ranking in search results.
TikTok Product Trends:

While TikTok doesn’t use traditional categories like other marketplaces, you can categorize your products through TikTok Shop by utilizing trending hashtags and video content that aligns with current trends.

✅ Pro Tip: Stay updated on category guidelines, as each platform frequently adjusts categories based on changing consumer behaviors and trends. This ensures your products stay in the most relevant sections.

5. Utilizing Product Attributes and Tags

Maximizing the use of attributes and tags is essential for optimizing your product listings.

A. Product Attributes

Attributes are the specific details or characteristics that describe your product. They are usually pre-set fields in the platform's listing form, which help the search engine understand your product.

Key Attributes for Each Platform:

Shopee: Categories, size, color, material, weight, brand, condition.
Lazada: Categories, brand, color, material, dimensions, warranty.
TikTok: Tags like size, color, brand, and other relevant product features.

These attributes help improve search results by ensuring the product matches the buyer’s search criteria. They also make filtering easier for potential buyers.

Examples of Attributes:

Size: Small, Medium, Large
Material: Cotton, Leather, Metal
Color: Red, Blue, Black
Brand: Xiaomi, Sony, Nike
Condition: New, Refurbished, Used

Make sure to fill out all attributes for your product to increase its discoverability and match search intent.

B. Product Tags

Tags are keywords or phrases you add to your listing to further enhance visibility in search results. However, the implementation of tags can vary by platform.

Shopee: Shopee doesn't use a traditional "tag" system but allows you to include keywords in the title and description that function similarly to tags. These keywords help your product show up in relevant searches.
Lazada: Like Shopee, Lazada doesn't have a direct "tag" field but does let sellers add keywords in descriptions and the title.
TikTok: TikTok uses hashtags (#) as tags. Sellers can use hashtags in video captions to make their product videos discoverable.

For both Shopee and Lazada, it’s important to use relevant keywords in the product description, title, and attributes that work like tags to improve visibility in search results.

6. Create High-Quality Visuals for Maximum Impact

Product images and videos are one of the first things potential customers notice. High-quality visuals help convey the value of your product and increase the likelihood of getting clicked on in search results.

Images and Videos:

All platforms—Shopee, Lazada, and TikTok—recommend using high-quality images and videos that clearly showcase your product. Shopee and Lazada allow you to upload multiple images, and TikTok encourages creative, engaging video content that presents your products in fun and relatable ways.

A. Use High-Quality Images

Invest in high-resolution photos that clearly show your product.
Use professional lighting to make your product stand out.
Include multiple angles (front, back, sides) to give buyers a complete view.

B. Optimize Images for Each Platform

Follow the recommended image guidelines for each platform:
- Shopee: 1024 x 1024 pixels, square format.
- Lazada: 800 x 800 pixels, white background.
- TikTok: Consider using lifestyle images and videos that showcase the product in use.

C. Leverage Lifestyle and Infographic Images

Use lifestyle images that show your product in action to help buyers visualize its use.
Include infographic images that highlight key features, dimensions, and benefits.

D. Utilize Short Videos

TikTok, in particular, favors short, engaging videos. Use this to your advantage by creating product demo videos that show the features and benefits of your product.
Use TikTok Ads and Shopee Live to reach a broader audience and drive more engagemen

Recommended Tools:

- Canva: Create professional product images and promotional banners. Canva’s user-friendly design tools are perfect for enhancing product photos and adding text overlays.
- Adobe Photoshop: For more advanced image editing, Photoshop allows you to refine product photos, adjust lighting, and optimize the final image for your listings.

✅ Pro Tip 1: Focus on mobile optimization for images and videos. Since most users shop via mobile, ensure your visuals are clear, detailed, and look great on smaller screens.

✅ Pro Tip 2: Ensure that your product images meet the platform’s guidelines (e.g., white background, clear product visibility) for better chances of approval and increased visibility.

7. Take Advantage of Promotional Events to Boost Visibility

Participating in major sales events and promotions gives your products massive visibility, especially during high-traffic times like Shopee 9.9, Lazada 11.11, or TikTok Shopping events.

Sales Events: These promotions, like Shopee 9.9, Lazada 12.12, or TikTok’s live sales, provide an excellent opportunity to increase your exposure. Signing up early for these events can ensure your products are featured prominently on the platform.

✅Pro Tip: Align your promotional campaigns with seasonal trends like back-to-school or holiday shopping, birthday sale, and sulit sweldo sale. These events often drive specific consumer behaviors, and offering targeted promotions during these times can significantly boost your visibility and sales.

8. Engage Actively with Customers to Build Trust

Customer engagement is one of the key factors that affect your ranking on these platforms. Actively responding to customer reviews, creating engaging content, and addressing inquiries shows your commitment to providing a positive shopping experience.

Reviews and Feedback:

Encourage your customers to leave reviews on Shopee and Lazada. Respond to both positive and negative feedback to show that you value your customers' input. Engaging with your TikTok followers through comments and trends helps build a loyal audience and can boost your video’s ranking in the feed.

✅ Pro Tip: Use automated tools or set up a system for thanking customers who leave reviews. Personalized follow-ups build stronger customer relationships and improve the chance of getting repeat sales.

9. Cross-Promote Across Multiple Channels

Expand your reach by promoting your products on social media platforms outside of Shopee, Lazada, and TikTok. Creating content on Facebook, Instagram, and Twitter that links back to your marketplace listings can help you attract more traffic.

Social Media Engagement:

Promote your listings by sharing posts on social media platforms and linking to your product pages on Shopee, Lazada, or TikTok. Instagram and Facebook are great for sharing product images, videos, and customer testimonials, which can drive users to your marketplaces.
TikTok Cross-Promotion:

TikTok is not just for organic videos—you can also create videos that promote limited-time offers or direct viewers to your product listings. Using TikTok's built-in shopping tools, you can link your products directly in your videos, encouraging viewers to purchase.

✅Pro Tip: Create a website page or use a link-in-bio tools like Linktree to consolidate all your product links from multiple marketplaces. This makes it easier for customers to navigate to your listings from your social media profiles.

10. Analyzing and Improving Performance

Once your listings are optimized, it’s crucial to track their performance and adjust strategies as needed.

A. Monitor Your Listing Analytics

Use Shopee’s Business Insights and Lazada Seller Center to track views, clicks, and conversions.
Analyze TikTok Shop Analytics to see which products are trending.

B. Continuously A/B Test

Test different titles, descriptions, and images to see what resonates best with your audience.
Adjust keywords based on trending search terms and seasonality.

Conclusion

Increasing your visibility across Shopee, Lazada, TikTok, and other online marketplaces requires leveraging the right tools, creating high-quality content, and participating in promotional events. By optimizing your product listings, engaging with customers, and cross-promoting on social media, you can significantly boost your visibility and sales. With a proactive approach to these strategies, you'll stay ahead of the competition and attract more customers to your store.

To make the most of your efforts, consider using keyword research tools, listing optimization platforms, and analytics services to fine-tune your approach.

By proactively applying these strategies and utilizing the right tools, you'll stay ahead of the competition and attract more customers to your store.