In today’s competitive e-commerce landscape, sellers on platforms like Shopee, Lazada, and TikTok need to leverage the power of keyword research to enhance their product visibility and drive sales. Optimizing your listings with the right keywords ensures that your products appear in relevant searches, thereby increasing traffic and conversions. In this guide, we'll explore the best tools you can use to conduct effective keyword research and optimize your product listings for these marketplaces.
What is Keyword Research?
Keyword research involves identifying the search terms that potential customers use when looking for products online. By integrating these keywords into your product titles, descriptions, and tags, you can improve your listings' visibility and attract more shoppers.
Sample Analysis: Using Keywords to Optimize Your Product Listing
Let's look at a practical example to see how keyword optimization can significantly impact your product’s visibility and sales performance. Below is a side-by-side comparison of two listings for a product titled "Korean Casual Style High Cut Rubber Shoes For Women#B27" on Shopee.
Analysis:
- Without Proper Keywords: The product listing on the left uses a generic title and minimal
keywords, leading to low search visibility and traffic. The vague
description doesn’t align well with what customers typically search for,
resulting in fewer clicks and sales.
- With Proper Keywords: On the right, the optimized listing includes targeted keywords like "Korean High Cut Sneakers" and "Casual Streetwear Shoes." These changes enhance visibility in search results, driving more targeted traffic and significantly increasing conversions.
Key Takeaways:
- Be Descriptive: Use
clear, specific keywords in your product titles and descriptions to match
popular search queries. This helps your product appear in more relevant
searches.
- Leverage Long-Tail Keywords: Include long-tail keywords such as "lightweight women's
sneakers" or "casual streetwear shoes" to attract more
niche and higher-converting customers.
- Utilize Keyword Research Tools: Leverage tools like Google Keyword Planner, Ubersuggest, and SurferSEO to identify high-performing keywords for your Shopee, Lazada, and TikTok listings.
By optimizing your product listings with the right keywords, you can significantly boost your product's visibility, drive more traffic, and increase your sales on these competitive platforms.
Now that you’ve seen the difference proper keyword usage can make, let's go into the top tools that can help you enhance your keyword strategy.
Top Tools for Keyword Research for Lazada, Shopee, and Tiktok
1. Shopee & Lazada Seller Center Analytics
Why Use It?
The Shopee Seller Center and Lazada Seller Center are built-in tools that provide sellers with valuable insights into their store performance, including search terms used by customers, popular products, and overall traffic. Leveraging this data can help you identify which keywords are driving traffic to your listings and optimize accordingly.
How to Use It:
- Search Term Reports: Analyze search terms that bring customers to your store. Use high-performing keywords to optimize your product titles, descriptions, and tags.
- Category Insights: Discover trending products and categories within Shopee and Lazada to align your listings with what customers are searching for.
- Competitor Analysis: Identify successful keywords used by top-performing competitors in your niche.
Pro Tips:
- Optimize Product Titles: Use high-volume keywords at the beginning of your product titles for better visibility.
- Leverage Keyword Tags: Make full use of Shopee and Lazada’s keyword tagging feature to enhance your product’s discoverability.
2. Google Keyword Planner
Why Use It?
Google Keyword Planner is a free tool that helps you discover popular search terms related to your products. While it's primarily designed for Google Ads, it’s an excellent starting point for keyword research, especially if you're looking for keywords with high search volumes.
How to Use It:
- Search Volume & Forecasts: Find out how often specific keywords are searched on Google, which can translate well into marketplace searches.
- Keyword Suggestions: Get ideas for long-tail keywords that can be used in your product listings.
- Geotargeting: If you're selling to a specific region, use geotargeting to find location-based keyword trends.
Pro Tips:
- Filter by Language & Location: Customize your keyword research based on your target market, especially if you're selling to a localized audience.
- Utilize Seasonal Trends: Use the "Forecast" feature to identify seasonal spikes in search volume, allowing you to plan your inventory and marketing efforts.
3. Google Trends
Why Use It?
Google Trends helps you identify the latest trends and topics gaining popularity. This tool is invaluable for finding trending keywords that can give your product listings an edge, especially during peak shopping seasons or viral events.
How to Use It:
- Search Interest Over Time: Monitor the popularity of specific search terms over time to spot trends.
- Related Queries: Discover related search queries that are rising in popularity, which can help you refine your keyword strategy.
- Regional Insights: Identify which regions have the highest interest in certain products, helping you target specific markets more effectively.
Pro Tips:
- Leverage Real-Time Data: Use real-time trending data to create timely promotions and optimize your product listings.
- Seasonal Products: Track seasonal trends (e.g., holiday gifts, back-to-school) to align your inventory and marketing strategies with demand spikes.
4. Ubersuggest
Why Use It?
Ubersuggest, developed by Neil Patel, is a versatile keyword research tool that provides comprehensive insights into keyword volume, competition, and trends. It’s a great resource for discovering new keyword opportunities for your Shopee, Lazada, and TikTok listings.
How to Use It:
- Keyword Ideas: Enter a seed keyword to get hundreds of related keyword suggestions.
- SEO Difficulty: Analyze the competition for each keyword to prioritize low-difficulty, high-volume keywords.
- Content Ideas: Get inspiration for product descriptions, blog posts, or social media content based on popular keywords.
Pro Tips:
- Optimize for Low-Competition Keywords: Target keywords with low SEO difficulty to rank higher on marketplace searches.
- Long-Tail Keywords: Use long-tail keywords suggested by Ubersuggest to attract more specific and high-converting traffic.
5. SurferSEO
Why Use It?
SurferSEO is an advanced tool that analyzes content structure and keyword optimization, ensuring your product listings are fully optimized for search engines. It's particularly useful for sellers who want to create detailed, keyword-rich product descriptions.
How to Use It:
- Content Editor: Use the content editor to optimize your product descriptions with the right keywords.
- Keyword Density: Ensure your listings have the optimal keyword density to rank well without keyword stuffing.
- SEO Audit: Perform a quick SEO audit of your existing listings to identify areas for improvement.
Pro Tips:
- Content-Length Optimization: Adjust the length of your product descriptions to match top-performing listings in your category.
- LSI Keywords: Include Latent Semantic Indexing (LSI) keywords suggested by SurferSEO to enrich your listings with related terms.
6. Google Search Results (Autocomplete & "People Also Ask")
Why Use It?
The Google Search Results page itself is a goldmine for keyword ideas, thanks to its Autocomplete suggestions and "People Also Ask" section. These features provide real-time insights into what people are searching for.
How to Use It:
- Autocomplete Suggestions: Start typing a keyword in Google’s search bar to get autocomplete suggestions.
- People Also Ask: Use the "People Also Ask" questions to understand user intent and incorporate relevant keywords into your listings.
- Related Searches: Scroll to the bottom of the search results page to find related search terms for more keyword ideas.
Pro Tips:
- Incorporate Phrases: Use the suggested phrases and questions in your product titles and descriptions to capture more organic traffic.
- Leverage Questions: Answer popular questions directly in your product descriptions to improve search relevance.
Conclusion
Keyword research and optimization are crucial for maximizing your visibility on Shopee, Lazada, and TikTok. By leveraging these tools—Shopee & Lazada Seller Centers, Google Keyword Planner, Google Trends, Ubersuggest, SurferSEO, Answer The Public, and Google Search Results—you can effectively enhance your product listings, attract more traffic, and boost sales.
Pro Tip: Regularly update your keywords and monitor performance metrics to adapt to changing trends and customer behaviors. Implementing a data-driven keyword strategy can significantly improve your store's ranking and conversion rates.
Top Tools for Keyword Research & Optimization: A Guide to Increase Sales on Shopee, Lazada, TikTok and Other Marketplaces